🎬 ON SET "Perro Lobo": with Santa Fe Klan for the "Baile Cholo" Album in Monterrey, MX

In an effort that underscores our dedication to bringing cinematic narrative into the realm of music videos, we present a deep dive into the production of "Perro Lobo", the official video for Santa Fe Klan in collaboration with Alberto y Roberto. This project, a fundamental piece of the acclaimed album Baile Cholo, is a work that stands out for its aesthetic and thematic commitment to creating a powerful visual story.

The Genesis: An Album Born from Reflection

The album Baile Cholo marked a turning point for Santa Fe Klan (Ángel Jair Quezada). According to the artist, it was his first work recorded "totally sober" or "in his five senses," with Cumbia and Vallenato serving as a creative refuge and focal point.

At the heart of this project lies "Perro Lobo", a song of vital importance: as Ángel mentions in the making of, "if this song didn't exist, the album wouldn't exist either." It was through this track that he met Julián Villareal, "El Moko" (@julianvillarrealmx), the album's producer, thus beginning to shape the sound identity of Baile Cholo.

The emotional and profound lyrics were authored by the great Tamaulipas writer José Luis Gómez (R.I.P.), and are based on a real-life story. As Ángel, Alberto, and Roberto express in the behind-the-scenes footage, the song narrates the loss of inner freedom, reliving fragments of a past marked by violence and difficult decisions. The video aligns with the raw nature of the story, reflecting a "life that happens to us, and not us happening to life."

Label: 473 Music / Prajin Music

From Concept to Built Set: A Production Commitment

To achieve the melancholic and raw tone required by this story of urban realism, the executive production faced logistical challenges that demanded total commitment to the artistic vision. The goal was to blend the danceable rhythm with an introspective and tough narrative.

To ensure the quality of execution, the Direction and Photography team (led by AESE as Director and Mike Bautista as Director of Photography) approached Rem Films, entrusting the production to Executive Producer Giselle Flores (@gissellef).

The central element of this production was the construction of the jail, the claustrophobic environment where the protagonist (the "Perro Lobo") relives his memories. This set was meticulously designed and built at Black Bear Studios (Monterrey, México). Controlling the scenography was crucial, allowing for the precise shaping of light, contrast, and texture—essential elements for the visual language laid out in the treatment.

The Director of Photography's Gaze: Honesty and Memory

The Director of Photography (DP), Mike Bautista (@mikebautistadop), brought a deep sensitivity to the piece, with an approach that seeks "not to beautify the wound."

In Mike's words, the video's photographic vision is a "tribute to the people I grew up with as a kid back in Parral, Chihuahua," referring to young people who were pushed into criminality by the circumstances of their environment. This personal memory imbues the video with a brutal authenticity and respect for the setting and the character's life, succeeding in transmitting the heart and vulnerability behind the tough facade of the neighborhood.

Acknowledging the Talent and Effort

"Perro Lobo" is part of a larger production effort. Under the same direction and with Aldo Bautista "AESE 13" and Mike Bautista as DP, the crew worked on a cycle of three official music videos for Baile Cholo, also including "Bájate la Falda" and "Para Mi Hijo".

This production required the synergy and professionalism of a high-level team, to whom we extend our recognition:

"Perro Lobo" is an example of how a clear artistic vision, backed by decisive production (such as the construction of a complete set and the management of a committed team), can elevate a music video to the category of a piece of cinema with social impact.

We invite you to watch the official video and the making of to appreciate the result of this effort:

ste esfuerzo:

MAKING OF: